Agri. Marketing & Eco. Devt.


1 comment:

  1. gyanAugust 23, 2012 at 8:58 PM


    The rural market mix mostly defined with 5Ps

    · Product Mix

    ü Product planning and development
    ü Product standard and grading
    ü Branding and packaging
    ü Service goods

    · Price Mix

    ü Selection of chhanels of distribution
    ü Physical distribution

    · Place Mix

    ü Personal selling
    ü Advertising
    ü Sales promotion

    · Promotion Mix

    ü Selling price
    ü Discount and commision

    · People Mix

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