SWOT Analysis

A situation analysis that examines external factors and maternal conditions of an organization to identify strength, weakness, opportunities and threats.

a.       Strength

-          Distinctive competence

-          Strong financial resources

-          Cost of price leader

-          Strong brand name

-          Innovative skills

-          Skilled human resources

-          Loyal customers

-          Superior technological know how

b.      Weakness

-          No clear direction

-          Weak market-share

-          Weak distribution network

-          Weak market silage

-          Poor marketing competency

-          Lack of distinct competency

-          Absolute plant and facilities

-          Poor track record of strategic implementation

c.       Opportunities

-          Growth in new market

-          New product development

-          Quality improvement

-          Expand product line

-          Vertical integration

-          Emerging customer needs

-          Economic advantage

-          Related product diversification

-          Adverse demographic change

d.      Threats

-          Entry of low cost

-          Competitors

-          Slow market growth

-          Substitute products

-          Change in technology

-          Adverse legislation

-          Changing buyer’s needs

-          Strong customer pressure

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