Rural marketing is
a process which starts with decision to product a sealable farm commodity and
it involves all the aspects of market structure or system, both fuctional and
institutional, base on technical and economic considiration, and includes pre
and post harvest operational, assembling, grading, storage, transportation and
distribution.
“The study of ruarl
marketing comprise all the operatios and the agencies conducting them involved
in the movement of farm produced foods, raw materials and their delivaries,
such as textile, from the farm to the
final consumers and effects of such operations on producers middleman nad
consumers
Modern rural
marketing should includes sum total activities of a village related to buying,
producing and selling. It includes not only buying and selling agricultural
goods but also all the services and village tourism, natural resources, water
to the urban open space, park natural buties, etc.
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