Friday, August 3, 2012

Rural Market Mix



The rural market mix mostly defined with 5Ps

·         Product Mix

ü  Product planning and development
ü  Product standard and grading
ü  Branding and packaging
ü  Service goods

·         Price Mix

ü  Selection of chhanels of distribution
ü  Physical distribution

·         Place Mix

ü  Personal selling
ü  Advertising
ü  Sales promotion

·         Promotion Mix

ü  Selling price
ü  Discount and commision

·         People Mix

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