Rural Market Mix

The rural market mix mostly defined with 5Ps

·         Product Mix

ü  Product planning and development

ü  Product standard and grading

ü  Branding and packaging

ü  Service goods

·         Price Mix

ü  Selection of chhanels of distribution

ü  Physical distribution

·         Place Mix

ü  Personal selling

ü  Advertising

ü  Sales promotion

·         Promotion Mix

ü  Selling price

ü  Discount and commision

·         People Mix