Rural Consumers

उपभोक्ता लाई उत्पादन तथा उपभोगक दृष्टिकोण बाट २ भागमा बाँडिएको छ

१.       औद्योगिक बस्तु तथा सेवा उपभोक्ता

२.       कृषि उपज बस्तु तथा सेवा उपभोक्ता

consumers of Rural Market

1.       Government

2.       Loval Government

3.       Local People

4.       Tourist/visitors

5.       Urban People

Factors Influencing Consumers Buying Behaviour

a.        Cultural Factors

b.       Social Factors

·         Family

·         Social Class

c.        Personal Factors

·         Age

·         Gender

·         Occupation

d.       Economic Factors

·         Income level

·         Attitude towards spending

·         Economic Condition

ü  Level of Personal Income

ü  Income of other Members of the family

ü  Availability of Liwuid Assets

e.       Psychologic Factors