A situation analysis that examines external factors and
maternal conditions of an organization to identify strength, weakness,
opportunities and threats.
a.
Strength
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Distinctive competence
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Strong financial resources
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Cost of price leader
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Strong brand name
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Innovative skills
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Skilled human resources
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Loyal customers
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Superior technological know how
b.
Weakness
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No clear direction
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Weak market-share
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Weak distribution network
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Weak market silage
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Poor marketing competency
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Lack of distinct competency
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Absolute plant and facilities
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Poor track record of strategic implementation
c.
Opportunities
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Growth in new market
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New product development
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Quality improvement
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Expand product line
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Vertical integration
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Emerging customer needs
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Economic advantage
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Related product diversification
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Adverse demographic change
d.
Threats
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Entry of low cost
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Competitors
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Slow market growth
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Substitute products
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Change in technology
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Adverse legislation
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Changing buyer’s needs